The intake
The eight questions of the Business Plan intake: one sentence, the kind of business, the country, price, sales, start-up costs, owner pay and funding wanted.
The intake is how a plan starts.
- Describe your business in one sentence. What do you sell, and to whom?
- What kind of business is it? Services, freelancer, shop, subscription or marketplace. It sets the shape of the first forecast.
- Which country is the plan for? The Netherlands, Germany or other (English, for investors). It sets the language, the order of the sections and the tax and payroll defaults.
- What do you charge for one sale? Hourly rate for services and freelancers, monthly price for subscriptions, average order for shops and marketplaces.
- How many sales per month at the start? Be modest.
- How much does it cost to get started?
- What do you pay yourself?
- How much do you want to raise?
The intake refuses nonsense in plain words: a zero or negative price, no customers, fractional cents, a bad month. Answered questions become confirmed cells; unanswered optional ones stay marked for you.